Conference Program
Partial list of the Conference/Presentations: As of 10 February 2012 Subject to change without notice.
Wednesday, April 18, 2012 Day 1
3:00 pm - 5:00 pm
Colonial Board Meeting
Thursday, April 19, 2012 Day 2
9:00 am - 11:30 Am
Colonial Members-only Meeting
- Board Member Voting
- Financial Report
- Year-in-review
- Upcoming Activities
- Input from Members
11:30 am - 1:00 pm
Colonial Members-only Lunch
1:00 pm - 1:30 pm
Opening Keynote: Surviving the Digital Economy
Speaker: Aaron Shapiro, CEO, Huge Inc. & Author, "Users Not Customers"
To survive in the new economy, companies must learn to create, maintain, and attract "users". In his presentation, Shapiro will outline the seven steps that all businesses, including packaged media companies, need to do to take to succeed in digital with examples of companies that have executed well in each case.
1:30 pm - 2:00 pm
Topic: Truth or Dare
Speaker: Russ Crupnick, Group Vice President, Senior Industry Analyst, NPD
A leading industry analyst addresses the state of physical entertainment and the adoption of digital alternatives by separating rumors from reality, and looking at what will speed adoption, improve discovery and raise customer experience and value.
2:30 pm - 2:50 pm
Topic: Not Your Father's Replicator
Speaker: John C. Crosier, Senior Vice President, Digital Architecture and Delivery, Cinram.
Cinram has long roots in physical media, but has carried out an extensive rebranding to reinforce itself as a player in the digital world. He will address the differences and similarities in relation to the physical and digital supply chains, how the company fits into both, and where the challenges are for digital delivery.
2:50 pm - 3:20 pm
Networking Coffee Break
3:20 pm - 3:50 pm
Presentation
3:50 pm - 4:10 pm
Topic: The Promise of UltraViolet
Speaker: Jim Taylor, Head of Technology and Product Development for Ultra-Violet, DECE, LLC
PDF available in Members-Only section only
As scores of consumers move their music collections to the cloud, it would appear that DVD will soon follow. Ultra-Violet makes it possible.
4:10 pm - 4:30 pm
Topic: Heavy Storage for Thin Clients
Speaker: Thomas Coughlin
Latest storage trends from the leading analyst tracking media and entertainment technology, consumer electronics, computer applications and all aspects of digital storage.
4:30 pm - 4:50 pm

Topic: Media Preservation for Posterity
Panel: Jeff Anthony, Vice President, Iron Mountain Entertainment Services; Joe Weisenbach, Engineering Manager, MAM-A; Moderator: Larry Jaffee, Digital2Disc
The preservation of recorded content has become increasingly sophisticated. Iron Mountain has become the de facto physical and digital standard for entertainment storage, and MAM-A is a leading supplier of storage media.
4:50 pm - 5:10 pm
Topic: DVD & Blu-ray Patent Licensing
Speaker: Ben Buene, Executive Vice President, COO, One-Red Hong Kong Ltd.
Formed by Philips, Sony and Pioneer, One-Blue LLC and One-Red LLC has rolled out new patent license programs that replicators and content owners need to keep in mind.
Friday, April 20, 2012 Day 3
9:30 am - 10:00 am
Keynote: How Home Video Saved My Business
Speaker: Lloyd Kaufman, Founder, Troma Entertainment Inc.
The legendary low-budget horror filmmaker explains how home video - initially VHS and later DVD - has been extremely crucial to his company's success in bringing to the world such classics as "The Toxic Avenger," "Surf Nazis Must Die" and "Class of Nuke 'Em High 1, 2 & 3"
10:00 am - 10:30 am
Company Presentation
10:30 am - 10:50 am
Topic: Today's Video Game Business
Speaker: Mark Fisher, Vice President, Initiatives, Entertainment Merchants Association.
This session will describe how changes in technology and changes in content have spurred growth in this category and how publishers and retailers are testing new business models and tactics to maximize revenues. Also, a peek into what's ahead.
10:50 am - 11:10 am
Topic: Blu-ray Status Report
Speaker: Victor Matsuda, Vice President, Blu-ray Group, Sony Corporation of America.
Blu-ray is finally delivering on earlier forecasts of it becoming the king and queen of the living room. But will growth slow down?
11:10 - 11:40 am
Networking Coffee Break
11:40 am - 11:45 am
Company Presentation
11:45 am - 12:05 pm
Topic: Fresh From the 'Rentailing' Trenches
Speaker: Mitch Lowe
A look at entrepreneurship in the entertainment space and how both Netflix and Redbox took different approaches to solving consumer needs, coming from a former top executive of both of those startups. He will review the new challenges facing the consumer that media retailers need to solve.
12:05 pm - 1:30 pm
Networking Lunch
1:30 pm - 2:00 pm
Topic: Breaking Records: Vinyl's Back
Panel: Steve Sheldon, Owner, Rainbo Records; others tba
Moderator: Larry Jaffee, Digital2Disc
Who would have thought vinyl records would show tremendous growth at this stage of the digital age? Can it continue? Rainbo has pressed records for just about every major artist, including Led Zeppelin, Snoop Dogg, The Beatles, Coldplay, Beck, Elvis Presley, 2Pac, Madonna, Radiohead, and many more.
2:00 pm - 2:30 pm
Topic: The Roll-Out of 'Managed Copy'
Speaker: Donald Leake Jr. Program Director, Copy Protection Business Development, IBM.
AACS, the encryption system that protects Blu-ray discs, is moving forward on Managed Copy, allowing consumers to make single copies. The initial launch is in the U.S., but Europe will be following. What are the implications for replicators?
2:30 pm - 3:00 pm
Networking Coffee Break
3:00 pm - 3:20 pm

Topic: Putting the Physical into Media: Packaging
Panel: Peter Ciriello, CEO, Carthuplas, Inc.; Brit Davis, MultiPackagingSolutions, others tba;
Moderator: Larry Jaffee, Digital2Disc
Brick-and-mortar retail is becoming a ghost town for physical CDs and DVDs. But content owners are not skimping on deluxe packaging when it makes sense, according to members along the food chain.
3:50 pm - 4:20 pm
Company Presentation
4:20 pm - 5:00 pm
Topic: Operations Soap Box
Speaker: Brian Axtman, Owner, Great Lakes Media Technology Inc.
AIMMA member field's audience questions on pressing small manufacturing operations issues in what promises to be a lively, no-holds-barred discussion.
5:00 pm - 5:15 pm
Conference Wrap-Up
Bryan Ekus, Doug Franzen, Mike Weiss
Saturday, April 21, 2012 Day 4
Conference program/speakers are subject to change without notice.
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